… SALE! WE LOVE SALE!
Sale? A sale? Sales? Whatever. With or without an article, in the singular or in the plural, we love them! Especially here in la Suisse, where generously extended Black Friday(s) sales are the exception to the rule that everything should be full-price, and then some.
To this not-quite-English, thus Swinglish, declaration, the Swinglisher has a rather enthusiastic response, if she may borrow from the recent advertising campaign of a fitness chain, which in turn borrowed from another kind of campaign …
YES WE SALE!
Although clearly not the case among half or so of the United States population, the Swinglisher would say that on the whole, Switzerland is pining along with the other half of the United States population for the days of yore. The hopeful, progressive “Yes We Can” of the era of Barack Obama has become the menacing, imperialistic Trump-era Yes We Can, for example, nuke the f*ck out of you / build a wall to keep your rapists from entering our sacred land, part of which, oh, by the way, used to belong to you and your so-called rapists / grab you by the pussy, if not by the col.
After a year of Trumpishness — to the day, as the Swinglisher posts this on the one-year anniversary of the inauguration — throwbacks to the Obama campaign are appearing around this region. Let’s Go Fitness — you remember what a fitness is, right? — has borrowed the stylized look of Obama’s iconic “Hope” poster, as well as his “Yes We ___” slogan. The Swinglisher likes the concept, but there’s something slightly off in the execution.
Yes We Go, or should, to this fitness or any, to strengthen our bodies and simultaneously clear our minds, at least for a moment, of what the world is becoming. But first, Yes We Go, or yes we should go, to check the syntax of our revised slogan.
Although the Swinglisher’s love and admiration for Swinglish is the driving force behind this blog, she does admit this post seems rather curmudgeonly. Chalk it up to the 365 days of Trumpresidency that have just been endured. Perhaps you feel the same way?